History of Music Videos:
Evolution of Artist promotion:
The 1960s - 2000 - Promotion Carried Out by Record Labels
2000-2009 - Emerging DIY Promotion
2010-2015 - New Digital Promotion Space
2015-Now - Promotion in the Age of Abundance
Financing, distributing, and exchanging music videos:
- Music videos are typically financed by record labels as a part of a larger marketing strategy, or by the artists themselves, sometimes with the help of crowdfunding platforms or sponsorships
- Music videos are primarily distributed through digital platforms like YouTube, VEVO, Apple Music, and other streaming services. This has largely replaced traditional methods like physical DVDs and television broadcasts. Artists can also leverage social media platforms like Facebook, Instagram, and TikTok to promote their videos and reach a broader audience
Warner Music group ideologies:
"WMG is focused on enabling its artists and songwriters to build, activate, engage, and monetize their communities in this next era of music creation and consumption,” said Oana Ruxandra, Chief Digital Officer and EVP, Business Development, WMG.
WMG's Standard Provisions:
- Employment relationship
- Non discrimination
- Harassment or abuse
- Forced labour
- Child labour
- Freedom of association and collective bargaining
- Health and safety
- Hours of work
- Compensation
- Environment
- Financial crimes
Warner Music group ideologies:
"WMG is focused on enabling its artists and songwriters to build, activate, engage, and monetize their communities in this next era of music creation and consumption,” said Oana Ruxandra, Chief Digital Officer and EVP, Business Development, WMG.
Artists they represent:
- Ed Sheeran
- Cardi B
- Bruno Mars
- Twenty One Pilots
- Neil Young
- Joni Mitchell
- Prince
- Madonna
- Fleetwood Mac
- Green Day
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