Brief

First edit

Statement of Intent

Production

Planning

Generic Research

Ballad Definition:

Ballads usually focus on narrating a story, whether it is funny, romantic, or emotional. Pop ballads typically focus on romance, relationships, and love.

Initial usic video ideas:

• kiss me (sixpence none the richer) 
• good luck babe (Chappell Roan)
• What was I made for (Billie Eilish)
• On your side (the Last Dinner Party)

• pretty isn’t pretty (Olivia rodrigo)
• making the bed (olivia rodrigo)
• logical (olivia rodrigo)
• teenage dream (olivia rodrigo)
• girl i’ve always been (Olivia rodrigo)
• ballad of a homeschooled girl (Olivia Rodrigo)
• Can't catch me now (Olivia Rodrigo)

ballad of a homeschooled girl ideas:

• story (not chronologically): a girl getting ready for and going to a party
• repeatedly cuts between the three scenes and the actual party
• actual party scenes (she’s not acknowledging the camera, it’s real)
• talking to people, people not laughing at her joke etc
• pull from lyrics
• “I broke a glass, I tripped and fell, I told secrets I shouldn't tell”
• I stumbled over all my words”
• “I laughed at the wrong time, sat with the wrong guy
• Searching, "How to start a conversation?" on a website
• I talked to this hot guy, swore I was his type
• Guess that he was makin' out with boys, like, the whole night”
• 3 settings:
• in her room getting ready
• clothes are everywhere, she’s maybe in pyjamas, hair in rollers???
• at the party in the kitchen
• there are cups everywhere, people are just standing around talking, not noticing the girl
• a band playing the music 
• i haven’t figured out where, maybe a school? a park at night?
• possible fourth location:
• in her/a room after the party, makeup is very smudged, hair is messy, maybe strap of dress is falling down (she’s a mess)
• Main storyline:
• Getting ready
• Arriving at the party
• Makes a fool of herself
• Comes home and regrets everything
• Possible shot ideas:
• Tripping over
• Spilling a drink
• Breaking a class
• Sitting in the corner awkwardly, alone
• Everyone is singing a song and she doesn't know the words
• Dancing awkwardly (there's a clearing where people are dancing, she's in the clearing and people are watching her)

Shots matched with lines ideas:

• "And I hate all my clothes, feels like my skin doesn't fit right over my bones"
• Shot of her getting ready in her room. Clothes are everywhere, she can't pick an outfit
• "The mornin' after I panic, oh God, what did I say?"
• Her in the room after the party, maybe lying on the bed or sat on the floor.

Cut counter:

Counting the number of cuts in similar music videos (similar songs in the same album)

• obsessed - 108
• bad idea right? - 76

Industrial Context

Music Videos as a medium

History of Music Videos:

Evolution of Artist promotion:

The 1960s - 2000 - Promotion Carried Out by Record Labels

2000-2009 - Emerging DIY Promotion

2010-2015 - New Digital Promotion Space

2015-Now - Promotion in the Age of Abundance

 

The Brand - Warner Music Group (WMG)

Warner Music group ideologies:

"WMG is focused on enabling its artists and songwriters to build, activate, engage, and monetize their communities in this next era of music creation and consumption,” said Oana Ruxandra, Chief Digital Officer and EVP, Business Development, WMG. 

WMG's Standard Provisions:

• Employment relationship
• Non discrimination
• Harassment or abuse
• Forced labour
• Child labour
• Freedom of association and collective bargaining
• Health and safety
• Hours of work
• Compensation
• Environment
• Financial crimes

Warner Music group ideologies:

"WMG is focused on enabling its artists and songwriters to build, activate, engage, and monetize their communities in this next era of music creation and consumption,” said Oana Ruxandra, Chief Digital Officer and EVP, Business Development, WMG. 

Artists they represent:

• Ed Sheeran
• Cardi B
• Bruno Mars
• Twenty One Pilots
• Neil Young
• Joni Mitchell
• Prince
• Madonna
• Fleetwood Mac
• Green Day